“Arists in various fields are always the first to discover how to enable one medium or to release the power of another.” 1964
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 278.

“Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.” 1955
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 273. And the Internet, Web – newsgroups…

“Except for light, all other media come in pairs, with one acting as the “content” of the other, obscuring the operation of both.” 1964
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 274.

“The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.” 1995
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 273.

“It is the framework which changes with each new technology and not just the picture within the frame.”1955
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 273.

“New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.” 1960
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 272. Hm… Yes, a book, a performance through printed words cannot exist on static stone tablets…

“Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.” 1957
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 272.

“The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.” 1978
— Edited by Eric McLuhan & Frank Zingrone “Essential McLuhan” Routledge 1997 ISBN 0-415-16245-9 page 272.